Sixt
Advertising
During my internship at Jung von Matt, we received the briefing for Germany's largest car rental company Sixt to equip the pillars in airports with creative advertising.
Together with a copywriter we developed this idea, which was then implemented at airports in Bremen and Mallorca and existed there for 5 years.
The headline "Mal wieder auf den Putz hauen" has a double meaning in german. The saying means that you should really exaggerate, which refers to the luxurious cars from Sixt.The literal translation, however, means that you hit the ceiling, which we have symbolized visually with a boxing glove hitting the ceiling.
