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awork DMEXCO Booth

Event Design, Print Design, 2026

At DMEXCO 2026 in Cologne everything at awork revolved around one topic: the AI rollout for agencies. I designed the complete trade fair stand for it, from the illuminated cube beneath the hall ceiling to the cabin and panels and the printed matter to take away.

At its centre is the AI agent character I had developed for awork beforehand. On the stand it welcomes visitors life-size and larger.

awork trade fair stand in a dark hall: illuminated hanging cube with logo, robot character and the line “AI-Rollout: Endlich für Agenturen” Rendering of the awork stand: large light cube reading “AI-Rollout: Endlich für Agenturen” above booth and platform

The Stand

An island stand, open to view from all sides. Every surface has a job: the cube catches people from afar, the large walls state the promise, panels with screens show the product in action.

Light lilac, concentric circles and plenty of empty space keep the design calm so that character and interface can do the talking.

The awork stand in the exhibition hall from the front: cube under the ceiling, below it a screen reading “AI im Team ausrollen”The awork stand from the side with seating area, plants and a shelf lit in purple The awork stand from another angle, the cube reading “Das Tool für den AI-Rollout”View of the awork stand with visitors, a large plant in the foreground and the light cube above

The Cube

Four sides of almost two metres each, lit from within. Character and interface elements wrap around the corners, so every angle yields a complete picture, and the cube reads as one object rather than four posters.

Layout of the light cube: four sides with “Das Tool für den AI-Rollout”, the awork logo and the character The light cube with awork logo and character from below, with the hall ceiling aboveThe light cube above the stand, with seating cubes, plants and the wall “AI-Rollout auf eurem Agenturwissen” below

Cabin & Panels

The cabin in the middle carries the two main messages and the character, two free-standing panels explain agents and governance and frame the screens. Together with the cube that makes around 50 square metres of printed surface, set up at a scale of 1:1.

Overview of all print surfaces for booth and panels in purple, with dimensions The booth at the stand: purple wall with the character and awork logo, a white table with chairs and a palm in frontLarge stand wall reading “AI-Rollout auf eurem Agenturwissen” with product screenshots Panel “Governance für Agenturen” with four tiles on models, access rights, team sharing and GDPRPanel “AI-Agents für Agenturen” showing the agents as characters, next to a golden award badgeDisplay “Agentic Candy” with neon lettering and jars of sweets on three shelves Tall panel with screen: “Agent prüft Briefings”, with the product interface belowSecond panel with a screen running the AI agents interface

Demo Cards

Instead of business cards there were cards whose QR code leads straight to booking a demo, in German and English. The character on the front, the promise on the back: an agentic agency in 30 minutes.

Standing demo card “AI-Rollout für Agenturen” with the character, and a card with a QR code in front Four demo cards in German and English, each with a front showing the character and a back with a QR code

Folded Leaflet

The cheat sheet to take away is a cross fold: 15 × 15 centimetres when closed, a cross with ten pages when open. Every unfolding goes one step deeper: from the problem to the agents to the six phases of the AI rollout, which stretch across the full width.

Click the sheet to unfold it step by step.

Unfolded leaflet on wood: cross shape with the phases of the AI rollout, next to it the folded leaflet “Agentic Agency” Both sides of the leaflet as cross-shaped print sheets, title and flaps outside, content inside
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