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Freitag

Advertising, Print Design, 2012

This poster series was created in an advertising course at the HAW. The task: advertising for FREITAG, the upcycling brand that turns used truck tarpaulins into modern, robust and weatherproof bags. Because every tarpaulin is different, every bag is one of a kind.

I took exactly these qualities and claimed the opposite. All you see are empty areas with changing headlines. That sparks curiosity and is meant to bring more people to the website.

Two posters for Freitag, one blue and one green, with the lines “Freitag Taschen, die regenscheu sind:” and “Ich bin eine empfindliche Freitag Tasche:” above an empty field of colour Shop window with colourful FREITAG bags in yellow, orange and red Three hanging FREITAG posters in blue, green and yellow: empty colour fields with a small headline at the top Three more FREITAG posters in red, green and dark blue with small headlines
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