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ON PHYSIO

Brand Design, Web Design, Print Design, 2025

ON PHYSIO is a practice for orthopaedic and neurological physiotherapy in Hamburg-Bergedorf, run by Martina Dziegielewicz and René Kuntz.

I designed the complete brand identity for the practice: logo, colour palette and typography, the website, print materials from business cards to the practice sign, and a template system for social media.

ON PHYSIO logo: beige mark made of two curved shapes above the wordmark, on dark anthracite ON PHYSIO logo in light beige on dark blue, with the mark cropped large in the background

How It Went

  1. July 2024, Referral: A friend recommended me to Martina and René. In a short call with no strings attached we worked out what the new practice needed, and then I sent my proposal. Back then I was still freelancing on the side.
  2. September 2024, Kick-off: In a kick-off video call with both founders we went through everything about the practice. With the opening coming up fast, the order was clear: brand first, then the website.
  3. October 2024, Brand: I presented the logo in two rounds, followed by colours and typography.
  4. November to December 2024, Website: Right after that I designed the website and built it in Wix Studio, along with business cards and the Google and WhatsApp profiles. That way the practice was online in time for the opening.
  5. January to May 2025, Print: Much of the print work came after the opening, one piece at a time: folded card and NFC card, poster, practice signs and social media templates.
  6. 2026, To This Day: Whenever the practice needs something new, I am still their contact, most recently for icons on the signs around the practice, for example on the doors to the neurology area and the toilets.

Logo

The name is already in the mark: O for orthopaedics, N for neurology. Two shapes interlock and keep each other in balance, just as body and nervous system work together in therapy.

The signet works on its own, with the wordmark below or beside it, and stays recognisable at small sizes such as a favicon or profile picture.

How the mark is built: O for orthopaedics plus N for neurology plus yin-yang for balance result in the symbol ON PHYSIO logo versions: vertical on dark blue, horizontal on beige, wordmark and mark on their own

Colour & Type

A deep dark blue and a warm alabaster instead of clinical white and signal colours: the palette is meant to convey calm and trust, while soft gradients add depth to large areas.

Outfit is used throughout: geometric, friendly and easy to read, from the door sign to the website.

ON PHYSIO colour palette: Dark Blue, Alabaster and White, plus a dark and a light gradient Type specimen of Outfit with a large “Aa”, four weights and the sentence “Wir behandeln Menschen, keine Diagnosen.”

On Site

The brand shapes the rooms as well: the logo sits as cut vinyl on the wall behind the reception and on the glass door, and room signs with their own icons guide visitors through the practice.

ON PHYSIO logo on the dark blue wall behind the reception, with a blurred vase of flowers in the foreground Corridor of the practice: framed anatomical drawing on the wall, behind it a glass door with the ON PHYSIO logoFramed room sign with a dumbbell icon on a light wall Overview of the signs: practice sign with opening hours, room signs with icons, floor sign and logo sign Dark blue ON PHYSIO practice sign on the wall next to the entranceFramed room sign with a brain icon next to a door in the corridorFramed toilet sign with four figure icons on a white door Reception area of the practice: dark counter in front of a blue wall with the logo, light armchairs and framed pictures on the left

Print

Business cards with a QR code for booking appointments, a folded card that introduces the practice to referring doctors, a poster, and an NFC card that opens the Google review page with a single tap.

Three ON PHYSIO business cards: two white fronts with QR code and a dark blue back with the logo between them Dark blue folded card on wood, once closed with the logo and once open with text and QR code Poster in a stand: “Wir behandeln Menschen, keine Diagnosen” with a photo of the two therapistsDark blue review card with five stars and a QR code on a wooden table, next to a smartphone and a vase

Website

I designed the website and built it in Wix Studio. It centres on the two people behind the practice and their promise: 60 minutes for every appointment.

Services and specialisations are clearly structured, and appointments can be booked online right away.

Home page of the ON PHYSIO website on desktop: “Wir behandeln Menschen, keine Diagnosen” next to the photo of the two therapists Several subpages of the website side by side: services, team, photos of the practice and directions Four smartphone views of the website: home page, concept, services and team

Social Media

For Instagram I developed a carousel system: light and dark backgrounds, clear headlines, one thought per slide. It lets the practice explain services and processes without starting from scratch every time.

ON PHYSIO social media templates as a tilted grid, alternating dark blue and beige tiles with short texts Instagram post “Unser Konzept” on a smartphone, with the other carousel cards in beige next to it
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