STRYVE Campaigns

Advertising, Social Media, 2022–2023

STRYVE develops sports products for training, recovery and active sitting, sold mainly through its own online shop.

For marketing I designed campaigns and ad creatives: from Cyber Week with daily changing offers to product creatives and carousels for social media. Every motif was built as a family in all the formats that shop, newsletter and ads require.

Cyber Week

Seven days, a new bundle every day: for Cyber Week 2023 each offer got its own colour world and its own character, with the bundle's products flying around it. One glance was enough to see that a new deal was on, and yet everything stayed one campaign.

The characters were created with Midjourney and composited with the real products in Photoshop.

Formats

Every motif exists in four aspect ratios. Copy, price and character rearrange each time so the image works in the shop header just as well as in a story.

Black Week 2022

For comparison, the campaign one year earlier: instead of characters and colour worlds, a single 3D key visual took centre stage: the price tag as a neon tube, surrounded by black products. It ran as shop header, in the feed and in stories.

Creatives

For ads on Instagram and Facebook I developed a series that stages every product the same way: a dark stage, a material texture in the background, the product name set large beside it. New products can be added quickly, and the ads stay recognisable as STRYVE.

Carousel

The Towell+ Pro is a sports towel with a magnetic clip, a pocket and an anti-slip strip. The carousel explains what it can do in six slides: first the mood, then the details with custom icons, finally the range of colours. For the Christmas campaign it ran in two colour variants.

Social Media

On top of that came a steady stream of Instagram posts: new products, giveaways and surveys.