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STRYVE Trade Fair & Sales

Event Design, Print Design, Digital Signage, 2022–2023

Besides the online shop, STRYVE sells to retailers, gyms and companies. That takes appearances away from the screen: trade fair booths, catalogues, presentations.

I designed the trade fair appearances from FIBO to Zukunft Personal Europe: back walls, flyers, business cards and everything needed at the booth. On top of that came the digital kiosk for retail, pages of the product catalogue and the lettering of the company cars.

STRYVE trade fair stand: white illuminated wall with logo and line drawings of athletes, with product shelves and exercise balls in front Rendering of the STRYVE trade fair stand: illuminated white back wall with logo, sitting balls, shelves and a black counter in front

Booth

Every fair had a different goal and a different booth size: in 2022 at FIBO the brand with its claim “For the better.”, in 2023 the cooperation with Venice Beach, at Zukunft Personal Europe customised products as corporate gifts.

The back walls are shown here at the same scale.

The image above is a visualisation: a booth with the backlit back wall from FIBO 2022.

Overview of back walls and banners for various trade fairs and promotions, including Venice Beach and X-mas Challenge

Business Cards

The business cards for FIBO 2023 are trading cards: on the front a portrait and stats such as sprint speed, push-ups or plank time, on the back the contact details. A conversation starter that fits the brand.

Names, portraits and contact details have been replaced by placeholders here.

STRYVE business cards in the style of trading cards with portrait and performance stats on dark flooring Five business cards in an overview: four fronts with portrait and one back with contact details

At the Booth

Flyers, name tags and table displays follow the same principle: lots of white, Circular as the typeface and the signet as a recurring mark.

Print for the stand: flyer “For the better.”, name badges “Max” and “Erika” and displays with product information Three displays on the counter at the stand: product overview, kettlebell and paying by PayPalName badge “Max” with the STRYVE logo on a black T-shirt White paper bag with the STRYVE logo on the carpet of an exhibition hallTwo flyers on wood: “For the better.” with an athlete and “For the planet.” with a koala

Digital Kiosk

The digital kiosk gives advice where nobody has time to: in sports shops and at the trade fair booth. On the touchscreen customers find the right product, learn more about materials and sustainability, and get training plans.

I designed the kiosk and animated the start screen as a loop. It shows the products and invites people to tap the screen.

Two films show it in use: in a shop and in a detailed walkthrough. I didn't edit the films myself, they are only here to show the kiosk in use. The image of the shop is a visualisation.

Start screen of the digital stele: brown sitting ball and the prompt “Tippe auf den Bildschirm & starte deine Beratung.”Three black steles with portrait screens: welcome, product overview and product detail The digital stele showing a kettlebell on screen in a shop in front of a product shelf A customer tapping the stele’s screen in the shop, which shows a training plan “Fortgeschritten”Man in a black STRYVE shirt standing next to the illuminated stele, explaining a product

Product Catalogue

I co-designed the 2023 product catalogue and was responsible for individual pages. For the sake of completeness, pages that are not my work are shown here as well.

The 2023 catalogue presents the range on 49 pages for retailers and corporate customers, in German and English. Each product group opens with a photo, followed by the products with variants, colours and dimensions.

A separate section shows how every product can be customised: with a logo, a colour of choice and a custom label.

Spreads of the product catalogue: cover, product overviews and chapters such as balls, sports towels, resistance bands, weights and bags Nine catalogue pages on customisation: products in client colours with space for a logo

Company Cars

I developed the lettering for two Volvos: first as variants on images of the car, then as artwork for the vinyl wrap. At the rear the signet turns into a stripe.

Black Volvo XC90 from the side with a white STRYVE logo on the door and a white mark at the rear The black company car from the other side with dark tone-on-tone STRYVE letteringThe company car from behind with “www.stryve.de” and “For the better.” below the rear windowThe company car from the front with the STRYVE logo on the bonnet Print template for the vehicle lettering: the car from both sides, from behind and from above
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