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STRYVE Online Shop

E-Commerce, Web Design, 2022–2023

The online shop is STRYVE's most important shop window. Almost every week there is something new: a product, a promotion, an occasion.

I was responsible for setting up the shop: page architecture and user journey, built with the elements of a shop template. On top of that came the visual world, which I designed and kept up to date: headers for desktop and smartphone as well as product and category images.

STRYVE online shop on a laptop and smartphone, placed on black plinths in front of a concrete wall The STRYVE online shop on a laptop and a smartphone standing on dark blocks in front of a concrete wall

Headers

The header is the shop's stage. Every promotion got its own motif, sometimes 3D, sometimes a photo, sometimes a composite, always with room for headline and button.

Every motif comes in two versions: wide for desktop, tall for smartphones.

Six shop headers for desktop, including the linen Active Ball, Speed Rope and “Das perfekte Geschenk” Six more shop headers: 30 % off all products, Dolphin Week, World Elephant Week, 7 Jahre STRYVE, Active Seating Sale and Build Your Gym Twelve shop headers in portrait format for smartphones

Build Your Gym

For the bundle configurator “Build Your Gym” a room was created in 3D that shows what a home gym with STRYVE can look like. The products hang and lie where you would actually keep them at home.

Rendering of a bright home gym: wall shelf with products, round illuminated mirror, sitting balls and kettlebells The same room from another angle with a black sitting ball in front of the round mirrorDetail of the room: black wall shelves and wall mounts next to the illuminated mirrorPortrait view of the room with plenty of empty wall above shelf and mirror

Product Images

All products are cut out according to the same principle: slightly floating, with a soft shadow, on a light background. This makes a range of more than 40 products look like one family.

For the categories the same products are arranged into groups.

Ten cut-out STRYVE product images on light grey, from the sitting ball to the massage ball Eight category images with products and sportswear arranged as if floating
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