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Wunder Mobility Advertising

Advertising, 2019

Wunder Mobility helps startups, corporates and cities around the globe launch and scale their own shared mobility services.

I designed ads for several of Wunder's products. Here is a selection.

Tilted grid of Wunder Mobility ads for scooter sharing, shuttle and carpooling, in light blue and with photos Three banner formats for Wunder Carpool with “Less Traffic. Less Pollution.” and illustrated cars full of passengers on a blue background

LinkedIn & Facebook Ads

The ads address private and business customers around the world, which is why they were produced in several languages. Some share a visual and differ only in the headline, so the variants could be compared directly in A/B/C tests.

Besides large target groups we also advertised hyperlocally: only people near a specific route then saw the ad tailored to them.

Ad designs for LinkedIn and Facebook as a tilted grid in white and blue

Facebook Carousel Ads

Wunder Carpool is an app for iOS and Android that brings together commuters going the same way. Those who share a ride save money, cut carbon emissions and meet new people. With this audience, carousel ads on Facebook performed particularly well.

This carousel ad puts individual features in the spotlight: the ones that, according to user research, mattered most to our audience.

Facebook carousel with four app views on smartphones and the Wunder logo as the last card

We tested hyperlocal targeting here as well: the ad was shown specifically to people living or commuting along the route pictured. On 20 routes this helped us win new users more efficiently.

Facebook carousel with a map section, an app view and the Wunder logo Second version of the carousel with a different route on the map

Further carousel ads were created in the illustration style I developed at Wunder. Each one picks up a different pain point of the audience and illustrates it in its own way. Using A/B/C tests we compared which pain point and which visual approach worked best, this time with private and business customers.

Illustrated carousel in three steps: driving to work alone, riding with colleagues, less traffic in the city Carousel for employers with illustrated characters in a car, from “Want happier & motivated employees?” to “Let’s talk.” Carousel about parking: “Want to free up parking at your company?” with illustrated car parks and characters Carousel with figures: saved parking costs and lower CO₂ emissions, with illustrated car parks
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