Alveus Logistik-park
Concept | Branding
As part of a branding competition at HAW Hamburg, I created a brand. The briefing we received from the potential customer focused on sustainability.
The Alveus Logistik-Park combines nature and logistics. As a model, the logistics expert of nature is in the foreground - the bee.
With a lot of hard work and a good sense of direction, it transports pollen from plant to plant and ensures that nature can reproduce itself.
The Alveus Logistik-Park stands for exactly these qualities: Diligence, transport, growth, sustainability.
The hexagonal honeycombs of the beehive combine two mathematical properties to perfection. They produce a continuous pattern and can store a lot of honey at the same time. These combs serve as the basis for the logo and the rest of the CI.
