Wunder Mobility
Advertising
Wunder Mobility's product ecosystem helps startups, corporates, and cities around the globe launch and scale shared mobility services.
Below you can see some examples of the ads I have been working on for some of Wunder's products.
Linkedin & facebook ads
Here you can see some examples of ads I've created for several products of Wunder Mobility. We're targeting globally a B2C and B2B audience . That's why different languages are being used. Some of them have the same visuals but different headlines, so A/B/C tests are possible.
Apart from targeting a big group of people we also use hyperlocal ads to be even more efficient. Only the people being near a specific route for instance will be shown their tailored ad.
Apart from targeting a big group of people we also use hyperlocal ads to be even more efficient. Only the people being near a specific route for instance will be shown their tailored ad.
facebook Carousel Ads
For our B2C Wunder Carpool audience, carousel ads on Facebook performed really good. Wunder Carpool is an iOS and Android app for commuters going in the same direction. This way the participants can save money, reduce carbon emissions and meet new people.
The focus of this carousel ad was on individual features that, according to user research, are most important to our audience.
We have also tested hyperlocal targeting. This means that we specifically show this ad to people living or commuting near the route shown. This way we were able to generate new users in 20 different routes more efficiently.
I also created carousel ads with my developed illustration style. Again, we tested different pain points of the audience using A/B/C tests and used different approaches to illustrate these pain points. The audience was B2C and B2B.
