FREITAG
Advertising
During an advertising course at the HAW, I designed a simple, minimalistic poster series. The client was FREITAG, an upcycling brand that produces modern, robust, and weather-resistant bags from truck tarpaulins. Since used truck tarpaulins are used, each bag is unique.
I focused on these attributes of FREITAG bags and claimed exactly the opposite. So what you see are just empty areas with different headlines. The curiosity of the viewers should be aroused by this, which will result in more website visitors.
